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Personal Care Products Marketing and PR

Arm & Hammer Oral Care Urges Americans to “Brush at Work”
Did you know that less than half of office workers brush their teeth during the workday? That’s too bad, since 68 percent of Americans wish their co-workers would use the executive washroom to brush their teeth.

To encourage the country to engage in better oral care between “9 to 5”, Church & Dwight’s Arm & Hammer Spinbrush and Arm & Hammer toothpaste declared “National Brush Your Teeth At Work Day”.  Beyond media relations—which resulted in a segment on the national Daily Buzz morning show plus hits on several local morning TV and radio programs—the campaign featured product sampling at three Manhattan subway stations, a large in-house event at Church & Dwight, and “Brush Your Teeth at Work Day” participation at 20 other companies.

Arm & Hammer Public Relations

PHOTO CAPTION

“Brush Your Teeth: As part of the festivities celebrating national ‘Brush Your Teeth at Work Day,” presented by Arm & Hammer Toothpaste and Arm & Hammer Spinbrush battery-powered toothbrushes, samplers shared brushing kits and information about good oral care with viewers at the Good Morning America plaza.