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Case Studies

Consumer Electronics Publicity Case Study

3M Pocket Projectors: Creating Big Buzz for a Miniature Projector

Objective

Create excitement around the launch of 3M Mobile Projection Technology, positioning 3M as a leader in projection and setting it apart from competitors.

Approach

Generate buzz around this emerging technology through aggressive media relations and innovative consumer promotions.

Results

  • Hunter PR generated more than 200 million media impressions for the product and worked with 3M to secure industry accolades including the “Grand Award” in Popular Science’s “Best of What’s New” awards, the Thomas Edison Award for Innovation, PC World’s “Best New Products” and the Projector Central “Highly Rated” recognition.
  • Hunter PR parlayed this recognition into high-value national media such as the Ellen DeGeneres Show, TODAY Show, Extra!, CNN, CNBC, FOX Business and more.
  • In earnings reports to investors, 3M’s Chief Financial Officer cited public relations as a key driver of sales growth for 3M Mobile Projection Technology.

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Tags

3M Public Relations

The Greatest Show on Earth: A press photographer captures an image of the 3M MP180 Pocket Projector during the 2011 Consumer Electronics Show. Booking an aggressive schedule of media appointments, press previews and on-site live shots, Hunter PR works to drive awareness for 3M products during this industry event.