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Case Studies

Health and Beauty Marketing Case Study

Arm & Hammer Oral Care Urges Americans to “Brush at Work”


Encourage Americans to engage in better oral care from “9 to 5,” and not just in the morning and at bedtime.


  • Based on the insight that 68 percent of Americans wish their co-workers would brush their teeth during work hours, Hunter PR worked with Church & Dwight’s Arm & Hammer Spinbrush and Arm & Hammer toothpaste to declare “National Brush Your Teeth at Work Day.”
  • Now in its third year, the holiday has been celebrated with product samples at Manhattan subway stations, a large in-house event at Church & Dwight and a considerable media outreach.


  • Multiple segments on national morning show The Daily Buzz, as well as several hits on several local morning TV and radio programs.
  • Yearly participation in “Brush Your Teeth at Work Day” by more than 20 companies across the nation.
  • An increase in coverage each year since the program’s inception in 2010.

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Arm & Hammer Public Relations

Brush Your Teeth: As part of the festivities celebrating national ‘Brush Your Teeth at Work Day,” presented by Arm & Hammer Toothpaste and Arm & Hammer Spinbrush battery-powered toothbrushes, samplers shared brushing kits and information about good oral care with viewers at the Good Morning America plaza.