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Case Studies

Health and Beauty Marketing Case Study

Arm & Hammer Oral Care Urges Americans to “Brush at Work”

Objective

Encourage Americans to engage in better oral care from “9 to 5,” and not just in the morning and at bedtime.

Approach

  • Based on the insight that 68 percent of Americans wish their co-workers would brush their teeth during work hours, Hunter PR worked with Church & Dwight’s Arm & Hammer Spinbrush and Arm & Hammer toothpaste to declare “National Brush Your Teeth at Work Day.”
  • Now in its third year, the holiday has been celebrated with product samples at Manhattan subway stations, a large in-house event at Church & Dwight and a considerable media outreach.

Results

  • Multiple segments on national morning show The Daily Buzz, as well as several hits on several local morning TV and radio programs.
  • Yearly participation in “Brush Your Teeth at Work Day” by more than 20 companies across the nation.
  • An increase in coverage each year since the program’s inception in 2010.

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Tags

Arm & Hammer Public Relations

Brush Your Teeth: As part of the festivities celebrating national ‘Brush Your Teeth at Work Day,” presented by Arm & Hammer Toothpaste and Arm & Hammer Spinbrush battery-powered toothbrushes, samplers shared brushing kits and information about good oral care with viewers at the Good Morning America plaza.