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Case Studies

Home & Lifestyle PR Case Study

Bic Lighters Walk the Runway in Style at Ny Fashion Week With Alexander Wang

In 2016, the BIC Lighter brand sought to reposition its line of lighters as a desirable lifestyle accessory. Hunter PR initiated a collaboration with one of today’s most innovative, sought-after fashion designers, Alexander Wang, to put BIC Pocket Lighters on the runway and in the hands and handbags of the fashion world’s most influential personalities. A BIC X Alexander Wag custom lighter case was featured as a primary accessory on Wang’s New York Fashion Week runway show attended by such celebrities as Madonna, Kylie Jenner and Aziz Ansari. At Alexander Wang’s #WANGFEST, one of the hottest parties of Fashion Week, a custom BIC lighter was seeded to influencers and gifted to party-goers. Coverage was secured in top-tier online and print outlets such as InStyle, WWD, The Huffington Post, Fashionista and Guest of a Guest, generating more than 112 million impressions.

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