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Case Studies

Home & Lifestyle Case Study

Command Brand Blogger Ambassador Program 2015

Based on the insight that DIYers and Makers seek visual inspiration in the digital space for their projects, Hunter Public Relations developed a two-pronged blogger strategy for Command Brand: 1) engage with key influencers and their DIY communities and 2) leverage those influencers as a source of content for the brand’s owned channels. By partnering with three super-star bloggers to bring Command Brand into the conversation during key selling seasons, Hunter PR generated 30 million impressions and 65,000 social actions. The bloggers’ compelling photography prompted 61,000 pins to Pinterest directly from the blogs’ sharing buttons.

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    Influential blogger creates decorative holiday mantle with damage-free Command hooks.