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Case Studies

Health and Beauty Public Relations Case Study

Baby Orajel Soothes Baby’s Gums and Mom’s Nerves

Objective

Spark additional sales for Baby Orajel teething pain medication during peak teething season.

Approach

  • Armed with the knowledge that more babies enter the teething stage in March than any other month, Hunter PR declared March to be “National Teething Month.”
  • To help spread the word about this new holiday, Hunter PR commissioned a survey about “fussy baby frustrations” to determine America’s feelings about cranky babies.
  • Then, focusing on the positive side of teething, Hunter PR created a ‘Baby’s First Tooth’ photo contest and promoted it heavily to mom bloggers. Ten contest finalists appeared on Baby Orajel’s website for an online vote to determine the winning grin.

Results

  • Survey results were featured in USA Today, and several hundred parents entered photos of their babies’ toothy grins into the Baby’s First Tooth contest.

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Tags

Baby Orajel Public Relations

“Nothing but the Tooth….” While teething can be a difficult time for both parent and baby, Baby Orajel helped consumers celebrate the milestone of their baby’s first tooth with a photo contest showcasing happy babies and their toothy grins.