In 2016, Premier Protein, a line of shakes, bars and powders, was ready to super-charge growth with its first-ever marketing campaign after organically growing since launching in 1997. Hunter PR was challenged to raise awareness of Premier Protein products with key influencers, generate brand consideration and drive trial. With Premier Protein’s target consumer, the Active Individual, in mind, Hunter PR collaborated with agency partners to develop an integrated influencer campaign under the Share Good Energy platform. Through successful outreach and sampling to four influencer categories (celebrities, influencer media, influencer groups and social advocacy), Premier Protein surpassed their 2015 sales goals by 55%.
Premier Protein Trainer Ambassador, Renee Max, sampled Premier Protein shakes and bars during a member appreciation event at her Los Angeles Equinox.