While BBQ is growing in popularity in the US, research shows that 80% of people nationwide want more grilling options. With this in mind, Hunter PR sought to highlight the versatility of Smithfield Fresh Pork and encourage consumers to grill fresh pork all summer long by developing the Hog Wild Throwdown – a summer-long fresh pork grilling recipe contest and online hub for all things BBQ. To reach consumers at all touchpoints throughout grilling season and drive awareness of the Hog Wild Throwdown and the full Smithfield Fresh Pork portfolio, Hunter supported Smithfield’s 360-degree integrated marketing campaign, including: dedicated microsite, public relations support, pitmaster partnerships, BBQ events, social and paid media, in-store displays, and shopper marketing. As a result, Smithfield became the #1 seller in the branded rib category and #1 in branded fresh pork overall nationwide.
After beating out hundreds of competitors from across the country, Suzanne Clark from Phoenix, AZ was crowned the Smithfield Hog Wild Throwdown champion at the 2016 American Royal World Series of Barbecue in Kansas City, MO – she drove home in a brand new 2016 Ford F-150 XL pickup truck and $2,000 in cash!