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Case Studies

Food & Beverage PR Case Study

STRIDE Gum Presents Heaven Sent

 

To revitalize STRIDE Gum and broadcast its signature “mad intensity,” Hunter PR drove mass attention to STRIDE Gum Presents Heaven Sent, a first-of-its-kind feat where world-class skydiver Luke Aikins would jump out of a plane with no parachute and land safely on the ground during a live broadcast on FOX. Hunter executed a series of media experiences to create a PR blitz and help re-invigorate the STRIDE Gum brand. PR efforts resulted in 1,675 placements and 972MM media impressions from GMA, Today Show, Reuters, ESPN SportsCenter, Popular Mechanics, People and IndieWire, and directly correlated to positive business results.

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Stride Public Relations

Skydiver Luke Aikins celebrates with his son after completing his historic jump from 25,000 feet without a parachute for STRIDE Gum Presents Heaven Sent adcast live