Effective marketing communications campaigns must rely on more than just gut instincts. Hunter PR’s in-house research team understands the power of actionable data, and we leverage a variety of proprietary and syndicated tools to explore seven primary areas we have coined “the Seven Cs.”
Through this exploration, critical insights emerge, and Hunter PR leverages these insights as the foundation of our integrated communications programs. We conduct, analyze and synthesize primary and secondary research not only during the initial stages of program development, but throughout campaigns and at their completion. This allows us to measure their true success at engaging target consumers.