Effective marketing communications campaigns must rely on more than just great instincts. Hunter PR’s in-house Insights & Analytics team understands the power of actionable data. During the planning phase, we leverage a proprietary approach that examines seven primary areas we have coined “the Seven C’s”. Through this exploration process, critical insights emerge that serve as the foundation of our integrated communications programs.
In order to effectively analyze campaign performance and generate insights for future programs, the Insights & Analytics team develops a custom measurement plan for each client based on their objectives. We examine a variety of quantitative and qualitative metrics to measure both the reach and impact of media coverage as well as consumer engagement.