Influencer Seeding
Third-party endorsements from trusted sources can drive sales and awareness of products almost overnight. Often referred to as the “Oprah effect,” this phenomenon can be brought about through careful and strategic seeding of a product with groups of influencers. Hunter PR maintains close relationships with many groups of influencers — celebrities, event managers, health professionals, chefs, dietitians, stylists and personal assistants — which leads to valuable testimonials from the people who influence our target consumers.
PHOTO CAPTIONS
Kidding Around: Josh Duhamel demonstrates that Transformer robots are “more than meets the eye” at an appearance on MTV’s Total Request Live.
Bling Tin: From the Oscars® to the MLB World Series, Hunter PR finds unique ways to help keep our clients in the media spotlight. The above Altoids tin – “blinged out” in Swarovski crystals as a gift to the Oscar® nominees – was featured on the Today Show.