Hunter PR creates and executes home and lifestyle marketing public relations campaigns that run the gamut from the informative to the eccentric—we’ve educated Americans on indoor air quality for Filtrete Air Filters and parachuted squadrons of miniature G.I. Joes for Hasbro. Some of our specialized home and lifestyle areas include:
Hunter PR develops meaningful relationships with key influencers in the home, organizational and DIY arenas to spread the word about its clients. This has translated to media coverage in both niche and national outlets. Whether it’s NASCAR enthusiasts for Lifetime tables, professional gift wrappers for Scotch transparent tape or experts for Command hooks, we work to get your products in the right hands, reminding your consumers what they need exactly when they’re in the mindset to buy it.
Hunter PR’s work is truly “all fun and games.” We’ve helped stage, host and promote both the U.S. and World Monopoly Championships; garnered publicity for annual fan conventions of G.I. Joe and Transformers toys; and promoted the anniversaries of iconic games, such as the 50th anniversary of The Game of Life.
Over the past few years, Hunter PR has gone Hollywood, marketing the toys associated with box office blockbusters like G.I. JOE, Marvel’s Iron Man films and two Transformers movies. This included seeding Transformers action figures to national TV talk show producers when actors were scheduled to appear—leading to on-air coverage for the toys.
Hunter PR’s clients consistently stand out in the fast-paced world of consumer electronics. Our extensive directory of consumer tech media contacts has helped companies such as 3M and Motorola obtain targeted, high-profile publicity and coverage—strengthening brand awareness and helping drive sales.
Working with global technology leader 3M, we helped earn distinction for the company’s new line of Mobile Projectors through Popular Science’s coveted “gadget of the year” award and Discovery Channel’s 2010 Thomas Edison Awards for innovation. And journalists were left with no doubt about the need to cover a line of computer and cell phone privacy filters after Hunter PR hired a former CIA spy as a spokesperson.
With an office full of pet lovers, our Pet Care team constantly speaks with pet-friendly media in the broadcast, print and online spaces.
We’ve employed arsenals of pet experts on behalf of WellPet, secured Today Show and Good Morning America coverage by celebrating National Puppy Day with Wellness Pet Food, grown pet brand Facebook pages by more than 200% in one year and worked side-by-side with Holistic Select to encourage America to “Root for the Underdog” when the Butler University Bulldogs made it to the NCAA Final Four.