HUNTER: FOOD STUDY SPECIAL REPORT

THE NEW CORONAVIRUS PANDEMIC HAS DRIVEN AMERICANS INTO THEIR HOMES AND INTO THEIR KITCHENS. ACCORDING TO AN ONLINE SURVEY CONDUCTED BY HUNTER:

COOKING AND BAKING ON THE RISE 54% COOKING MORE 46% BAKING MORE COOKING CONFIDENCE SOARS* 50% MORE CONFIDENT IN THE KITCHEN 26% LEARNING MORE CORONAVIRUS COCOONING RE-SPARKS JOY IN COOKING* 35% ENJOY COOKING MORE THAN EVER 38% ENJOY COOKING AS MUCH AS EVER THE NEW NORMAL?* 51% WILL CONTINUE TO COOK MORE OFTEN GETTING ADVENTUROUS* 44% HAVE DISCOVERED NEW INGREDIENTS 50% HAVE DISCOVERED NEW BRANDS AND PRODUCTS 28% ARE REDISCOVERING FAVORITE INGREDIENTS RECIPES TO THE RESCUE 61% LOOK FOR SIMPLE SOLUTIONS 60% LOOK FOR WAYS TO USE INGREDIENTS ON HAND 47% LOOK FOR WAYS TO COOK HEALTHIER 45% SEEK INSPIRATION TO TRY NEW FOODS A TALE OF TWO WAISTLINES 39% EATING HEALTHIER FOODS 40% EATING MORE INDULGENT FOODS The HUNTER: Food Study Special Report, America Gets Cooking Fielded April 2, 2020 online among demographically+ geographically representative sample N=1005 US adults 18-73, 50/50 male/female *among those cooking/baking more Copyright Hunter Public Relations 2020