Toy and Game PR Case Study

Hasbro Family Game Night
Since 2008, Hunter Public Relations has worked closely with Hasbro to unify kitchen tables across the country under one game platform by re-launching and expanding the Hasbro Family Game Night program. In 2010, Hunter PR expanded the Family Game Night social media presence through launching and managing the Family Game Night Facebook page, while continuing to grow the Twitter following. On September 27, families across the country celebrated the second annual National Family Game Night. To promote the occasion, Hunter PR utilized social media and engaged traditional media outlets in the cultural occasion. The team hosted a Twitter Party in preparation for the event, which resulted in more than 750,000 Twitter impressions. Through outreach to traditional media outlets, news anchors were seen playing Bop-It! Bounce, and getting tied into knots with Twister Hoopla, all over the country. Additionally, Hunter PR maintained a strong celebrity connection to Hasbro Family Game Night by placing trunks of Hasbro games in the green rooms of national talk shows and stocking the show guests’ game closets with Hasbro games. This effort resulted in multiple on-air game mentions and photo opportunities. To date, the program has generated more than 260 million impressions from 2,600 placements, including: The Today Show, The Daily Show with Jon Stewart, USA Weekend, The Wall Street Journal, Ladies’ Home Journal, People, Redbook, First For Women, The Denver Post, am New York, Bloomberg.com, USA Today Online, FOX News.com, InStyle online, Access Hollywood online and Los Angeles Times online.