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Luxury Lifestyle Marketing and PR

Johnnie Walker Blue Label—
The Ultimate Holiday Gift
To establish a custom engraved bottle of Johnnie Walker Blue Label as the ultimate gift for spirits lovers and luxury connoisseurs during the key Father’s Day and holiday gifting seasons, Hunter Public Relations executed a multi-layered program of events, strategic partnerships, influencer seeding and media relations. Johnnie Walker Blue Label engraving studios in top markets were positioned as creative gifting solutions and consumer destinations via media and influencer launch events. Notable names including Adrian Grenier, Jamie Lynn Sigler, Henrik Lundquist, Clint Eastwood, James Carville, Joe Theismann, Jason Seahorn, and Chris Noth were “seen” attending Johnnie Walker Blue Label events, gifting Johnnie Walker Blue Label to their friends and loved ones, or receiving engraved bottles. To broaden national broadcast opportunities, Hunter PR cultivated Aaron Simpson, the founder of the luxury concierge service, Quintessentially, as a spokesperson on the gifting behaviors of the luxury consumer and the appeal of personalized gifts. In total, the program generated more than 175 million media impressions including: Good Morning America, Good Day New York, Golf Digest, Page Six Magazine, Us Weekly, In Touch Weekly, Gotham, Quest, New York Post, Daily News, Politico, About.com, InStyle.com, MenStyle.com, ABC Sports Radio and Wall Street Journal Radio.

Spirits Marketing and PR

PHOTO CAPTIONS

Hunter PR arranged for ADRIAN GRENIER to attend the NYC kick off party of the Johnnie Walker Blue Label Engraving Studio. After participating in a whisky tasting, the star of Entourage picked up a personalized bottle of the ultimate Scotch Whisky for his father just in time for Father's Day.