Consumer Electronics Public Relations
In the fast-paced world of consumer electronics, it takes something special to stand out from the crowd. Working with global technology leader 3M, Hunter Public Relations helped earn distinction for the company’s new line of Mobile Projectors through Popular Science’s coveted “gadget of the year” award and Discovery Channel’s 2010 Thomas Edison Awards for innovation. These accolades capped Hunter PR’s successful, multi-year campaign for 3M Mobile Projectors that generated an avalanche of traditional media coverage and accompanying buzz in trend-setting tech blogs and other influential social media channels.
Tapping Hunter PR’s extensive directory of consumer tech media contacts has enabled current and former clients such as 3M and Motorola to benefit from targeted, high-profile coverage that strengthens brand awareness and helps drive sales. Whether it’s partnering with a former CIA spy to educate business travelers about 3M computer privacy filters or introducing Motorola’s groundbreaking line of “walkie talkies” at the Consumer Electronics Show, Hunter PR generates results that enable our technology clients to remain on trend and in the news.
PHOTO CAPTIONS
Show Stopping: The 3M MPro110 pocket projector was the toast of the town at the Consumer Electronics Show in Las Vegas.
Projecting Success: Accolades generated by Hunter PR for 3M’s line of Mobile Projectors include Popular Science’s “Gadget of the Year,” PC World’s “100 Best Products” and a finalist nomination in Discovery Channel’s Thomas Edison Awards.