Consumer & Home Products
While Hunter PR has been a leader in the food and beverage realm for years, it has also developed a wealth of experience working with consumer products in practically every category. When former food clients leave to pursue new avenues, they often invite Hunter PR along to help them get high-impact coverage for their new companies and products. This has helped Hunter PR expand its expertise well beyond the kitchen, working with well-known household and office brands such as Scotch transparent tape, Scotch blue painter's tape, Lifetime tables and chairs, Command hooks, 3M privacy filters and Prestige window films.
As part of our media outreach strategy, Hunter PR works to develop meaningful relationships with key influencers in the home improvement and DIY arenas to help spread the word about its clients, which has translated to media coverage in both niche and national outlets. Whether it's organizing experts for Command hooks, HGTV contributors for Scotch blue painters tape or NASCAR enthusiasts for Lifetime tables, Hunter PR works to get its clients’ products in the right hands to remind consumers of what they need exactly when they’re in the mindset to buy it.
PHOTO CAPTIONS
Tools of the trade: Amateur and professional gift wrappers show off their favorite tool at the Scotch Brand Most Gifted Wrapper Contest at Rockefeller Center. Genevieve Gorder from Trading Spaces shares her expertise with editors at a “Master Painting Class” for Scotch blue painter's tape.