“A strong finish in sales points to yet another fantastic year, and we should make or exceed plan. Must be the great PR and publicity from you all.”
— President and CEO, McIlhenny Company
Beauty PR

Health and Beauty PR

From reinvigorating beloved, household brands to introducing new products in a crowded marketplace, Hunter Public Relations’ health and beauty team has the extensive experience, media contacts and creativity that cut through the clutter and make for a successful campaign.

No brand knows better than Love’s Baby Soft how public relations can work to put a mature beauty brand back in the spotlight. By seeding Love’s in the lifestyles and playgrounds of today’s teen set and garnering high-profile endorsements from some of the teens’ favorite stars, Hunter’s beauty PR and media relations expertise helped revitalize the popular 70’s perfume. L’Occitane tapped Hunter PR to introduce Melvita, their leading organic French beauty brand, in the U.S., and the Hunter beauty team generated more than 60 million media impressions around the launch of Melvita’s e-commerce site alone including coverage in traditional media such as USA Today and Lucky Magazine and influential beauty blogs including BellaSugar and Makeup Ally.

Beyond fragrances and skin care, Hunter PR has garnered significant coverage for our feminine hygiene accounts through newsworthy, equity-building programs such as Stayfree Girls in the Directors Chair and the Carefree Fresh Start Fund, an integrated brand platform created for Carefree by Hunter PR to provide women with the information and inspiration they need to make a fresh start in their lives.

On the health front, Hunter PR has served as a resource to the media and consumers on the topics of indoor air quality on behalf of Filtrete furnace filters, West Nile Virus for Ultrathon insect repellent, proper oral hygiene for Arm & Hammer Spinbrush and fluorosis—an unsightly spotting of the permanent teeth—for Church & Dwight’s Baby Orajel Tooth & Gum Cleanser. By continuously releasing timely and useful information related to our clients’ categories, Hunter PR has helped keep these health and beauty brands in the news.

To learn how our health and beauty public relations tactics can help your brand, contact us today.


PHOTO CAPTIONS

Making a Fresh Start: Actress Kelly Rutherford introduces the recipients of the 2009 Carefree Fresh Start Fund. Over 1100 women submitted their Fresh Start goals, and from ten finalists, the public voted on how funding was allocated.
Curing Confusion: Beverly Hills OB/GYN, Dr. Suzanne Gilberg-Lenz, addresses an online audience of young women to help them better understand the causes, symptoms and cures for yeast infections, in partnership with the Monistat Brand.