Health & Beauty
No brand knows better than Love’s Baby Soft how public relations can work to put a mature beauty brand back in the spotlight. By seeding Love’s in the lifestyles and playgrounds of today’s teen set and garnering high-profile endorsements from some of the teens’ favorite stars, Hunter PR’s beauty media relations expertise has helped revitalize the popular 70’s perfume. In fact, sales of Love’s were up 44 percent in 2006, with public relations being the only marketing tool utilized by the brand.
Beyond fragrances, Hunter PR has garnered significant coverage for our feminine hygiene accounts, Stayfree and Carefree, securing a national segment for the Stayfree Girls in the Director’s Chair program and placements in Real Simple, Self and Shape for Carefree’s new hair remover line. Hunter PR has also helped serve as a resource to the media and consumers on the topics of indoor air quality on behalf of Filtrete furnace filters and West Nile Virus for Ultrathon insect repellent. By continuously releasing timely and useful information related to our client’s categories, Hunter PR has helped keep these brands in the news.
PHOTO CAPTIONS
Smells like teen spirit: Platinum recording artist JoJo gives a new generation of love to Love’s Baby Soft.
Girl power: Teenage filmmakers pose with female director Clare Kilner and actresses Laura Prepon and Rachael Leigh Cook at the Stayfree Girls in the Director’s Chair premiere event in New York City.