PR for Toys and Games

Over the past few years, Hunter PR has gone Hollywood and played a role in marketing the toys associated with recent box office blockbusters, including two Transformers movies, the live action G.I. JOE film, and Marvel’s Iron Man movies. The team helped host a toy suite during the press junket for G.I. JOE: The Rise of Cobra, outfitted the Good Morning America anchors with oversized HULK HANDS leading up to the opening of The Incredible Hulk, and seeded Transformers action figures to national TV talk show producers—which led to on-air hits—when actors were scheduled to appear.

Additionally, Hunter PR promotes and helps create news for the annual conventions for fans of G.I. Joe and Transformers toys. “Joe Con,” for example, traditionally opens with hundreds of G.I. Joe action figures ‘parachuting’ several hundred feet to the ground.

Beyond toys, Hunter PR regularly takes a spin at promoting anniversaries of iconic games, such as Monopoly’s 75th and The Game of Life’s 50th. The team also passes Go regularly to garner placements for the World’s Favorite Family Game brand. Highlights include helping to stage, host and promote both the U.S. and World Monopoly Championships, encouraging the world to cast their votes for which cities should be on the game board of the first worldwide edition of Monopoly and setting a world record for the most people playing Monopoly simultaneously.

As the saying goes, working at Hunter PR is truly “all fun and games.”

To take advantage of Hunter PR’s expertise in PR for toys & games, contact us today.

PHOTO CAPTIONS