Wine & Spirits

From new product launch parties and distillery press trips to celebrity seeding and event sponsorships, Hunter PR has extensive experience servicing — and serving — its many wine and spirits accounts. While Hunter PR has certainly helped its clients get ink in all the key wine and spirits columns, our strength is developing strategic programs that dimensionalize each brand’s personality to help bring it to life for their key consumer and maximize media coverage beyond the traditional wine and spirits arena. It isn’t unusual to see Hunter PR wine and spirits clients featured in art, backpacking, surfing or even gardening publications — reminding the consumer that their favorite wines or spirits can serve as an accessory to their lifestyles and passions.

Through strategic partnerships and brand equity programs, Hunter PR has reached outdoor enthusiasts with the Campfire Classic Cook-off Contest for Redwood Creek Wines, cleaned up beaches across the country through a partnership between Barefoot Wine and not-for-profit Surfrider, and hosted a series of traveling Mexican art exhibitions on behalf of Tequila Don Julio. This proves that wines and spirits can have a prosperous — and even adventurous — life outside the wine cellar or liquor cabinet.

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