“A strong finish in sales points to yet another fantastic year, and we should make or exceed plan. Must be the great PR and publicity from you all.”
— President and CEO, McIlhenny Company
Wine and Spirits Public Relations

Wine & Spirits Public Relations

From new product launch parties and distillery press trips to celebrity seeding and event sponsorships, Hunter PR has extensive experience servicing—and serving—many of the world’s best wine and spirits brands. While Hunter PR has certainly helped its clients get ink in all the key wine and spirits columns, our strength is developing strategic programs that dimensionalize each brand’s personality to help bring it to life for their key consumer and maximize media coverage beyond the traditional wine and spirits arena. It isn’t unusual to see Hunter PR wine and spirits clients featured in art, backpacking, surfing or even gardening publications—reminding the consumer that their favorite brands can serve as an accessory to their lifestyles and passions.

Through strategic partnerships and brand equity programs, Hunter PR has reached outdoor enthusiasts with the Campfire Classic Cook-off Contest for Redwood Creek Wines, cleaned up beaches across the country through a partnership between Barefoot Wine and not-for-profit Surfrider, and hosted a series of traveling Mexican art exhibitions on behalf of Tequila Don Julio. This proves that wines and spirits can have a prosperous—and even adventurous—life outside the wine cellar or liquor cabinet.

To learn more about our extensive wine and spirits experience, please contact us.


PHOTO CAPTIONS


Get Barefoot and have a great time: Through numerous activations including beach cleanups and celebrity seeding, Hunter PR has helped Barefoot become the go-to brand for kicking off your shoes and finding a reason to celebrate each day.
Crafted with Ketel One: Tapping into the talents of top mixologists and bartenders, Hunter PR educated tastemakers from around the country on the Ketel One portfolio, as a family of premium vodkas that are easily enjoyed on the rocks and in handcrafted cocktails.