“Awesome job guys! You have really knocked it out of the park with this and all of the coverage for this event. I really appreciate all of your hard work.”
— Director of Communications, Arby's Restaurant Group
Social Media Public Relations Photos

Social Media Marketing Public Relations

Consumers own social media, but who owns social media marketing? Many marketing disciplines have put a stake in the ground, including advertising, search, digital and—of course—public relations. While it’s essential for all disciplines to play nicely together in the “integrated marketing sandbox,” no single discipline can truly own social media marketing. However, PR can make a strong case to take the lead because:

  • PR practitioners are trained in the principles of dialogue (two-or many-way communication) as opposed to monologue (one-way communication).
  • PR is all about the soft sell, and so is social media. Social media rewards companies and brands that provide useful or enjoyable content.

Named a Best Digital PR Firm by PR News in 2010, Hunter Public Relations creates and executes social and digital media marketing efforts for many of America’s most recognizable brands and companies. Hunter PR’s social and digital media experts offer strategic counsel and insight to marketers seeking to facilitate and engage in online conversations to help shape perceptions, build brand loyalty and incite purchase. Hunter PR marshals the social and digital media expertise of its entire 70-person account staff—each of whom serve on one of the agency’s 14 task forces dedicated to a particular facet of social and digital media:

  • Blogs
  • Community Managers
  • Digital Apps
  • Emerging Technologies
  • Facebook
  • Geo-Social Networks
  • Legal and Ethical Issues
  • LinkedIn
  • Monitoring and Measurement
  
  • Online Communities and Discussion Forums
  • Online Video
  • RSS
  • Search Engine Optimization and Social Media Optimization
  • Twitter

Click here for a complete listing of Hunter PR’s social and digital media capabilities.


PHOTO CAPTIONS

Ready…Set…Mash! Hunter PR launched the second annual Fruitables Search for the Best School Music Mash-Ups in America with a custom Facebook tab on the Apple & Eve Facebook page. The tab hosted the entry process from start to finish, along with an overview of the brand’s larger mission to support music education in schools, and a video featuring program spokesperson and Glee star Cory Monteith.)
Let’s Play: As part of an extensive social media campaign including Twitter, YouTube and a specialized blogger network, Hunter PR develops content and manages the Family Game Night Facebook page. The page encourages discussion about family traditions, parenting tips and also provides special deals on Hasbro games for fans of the page.