Bed Head

When Bed Head brand’s music festival sponsorships were put on hold due to the COVID-19 pandemic, the brand looked to HUNTER to spark a creative campaign and drive buzz for their new styling tools launch. With music and DJ culture capturing a lot of attention in digital spaces, HUNTER recommended that Bed Head partner with HYPEBAE – the online destination for what’s trending in street style and music – to showcase how DJs hype their hair using Bed Head styling tools. The brand also collaborated with HYPEBAE to send co-branded Music Styling Kits to targeted influencers and created a Bed Head x SWAPMEET Spotify playlist, inspiring consumers to express themselves through their hairstyle.