ZYRTEC®

In the wake of a global pandemic, how Americans were spending their time outdoors shifted significantly, with many turning to their backyard – whether right behind their home or their neighborhood park – for refuge and fun. Celebrating all that backyards had to offer, HUNTER sought to drive an emotional connection with ZYRTEC brand’s core consumer and spotlight how the brand enables allergy sufferers to Go All Out in their backyard. Starting with the launch of the first-ever National Backyard Day, HUNTER marked the inaugural holiday by creating a video montage filled with the unexpected, creative ways real families enjoyed their backyards this year. From campouts and movie nights under the stars to homemade rollercoasters, the video featured user-generated content of how families across the U.S. turned to their backyards and local greenspaces for relief. Also recognizing the importance of non-traditional backyard spaces, ZYRTEC committed $50,000 to The Conservation Fund’s Park with Purpose to transform neglected greenspaces into vibrant parks, community gardens and more. Through a partnership with actor and allergy sufferer Brooklyn Decker, the brand drove top-tier media headlines and coverage for the ZYRTEC video, National Backyard Day and the brand’s donation, while influencer social content showcased how allergy sufferers could Go All Out in the backyard this spring.