BELEI

For the launch of Amazon’s new private label beauty brand Belei, HUNTER was tasked with garnering positive coverage and buzz among beauty and lifestyle media and influencers to reach the 25-45 female consumer seeking skincare solutions. Launching with an intimate sneak preview event, HUNTER secured top-tier media and beauty influencer attendees. Editors and influencers were able to demo the new products firsthand at individual skincare stations, engage in Instagram-able moments like a “shelfie” wall and bubble ball bathtub, and engage in 1:1 media interviews with Amazon’s head of beauty. In addition to launch-focused coverage, HUNTER leaned heavily into product placement in spring beauty gift guides and round-ups focused on freshening up beauty regimens to position Belei as a must-have product.