Tequila Don Julio 1942

The world’s original luxury tequila, Tequila Don Julio 1942 is synonymous with the nightlife scene. To continue to solidify the brand’s place in club culture, HUNTER identified the individuals responsible for keeping the nightlife alive - DJs. Forming the 1942 Crew, the Tequila Don Julio 1942 DJ Ambassador Program leveraged internationally-known DJs to get audiences hyped about the brand by showcasing the product in key celebratory moments from Coachella to Sundance Film Festival.