Johnnie Walker made a bold step forward unveiling the first-ever female iteration of the brand’s iconic Striding Man logo when Jane Walker debuted on a special-edition offering of the award-winning Black Label blend. As a brand that has stood for progress for nearly 200 years, HUNTER helped to bring Jane to the forefront of cultural conversations by partnering the brand with organizations championing women’s empowerment causes.
Striding with activists at the Women's March in Washington D.C., custom designed artwork from female graphic designers was available to participants to show the world ‘Signs of Progress’ courtesy of Jane Walker, and thousands of unique signs were collected for a future pop-up exhibition curated in partnership with the New-York Historical Society – Center for Women’s History.
