Premier Protein

You scream, I scream, we all scream for … Premier Protein! Recognizing that ice cream and desserts are major temptations that often divert fitness enthusiasts from their goals, HUNTER seized the viral social trend #proteinicecream to showcase how Premier Protein can be a sweet summer solution. Timed to National Ice Cream Day, HUNTER orchestrated the “coolest” pop-up event in NYC, where media, influencers, local foodies and the public experienced fan-favorite Premiere Protein Shakes during a fun-filled weekend. The activation featured photo-worthy moments, memorable merchandise, and unforgettable flavor combinations packed with protein.