evian

For over 35 years, evian has served as the exclusive water sponsor for the U.S. Open tennis tournament. HUNTER was tasked with generating further excitement and iconicity for the brand through a culturally relevant activation, emphasizing evian’s role as the elite hydration source for both players and fans.
 
This summer, evian hydrated tennis fans waterside aboard the inaugural SS evian finals experience, featuring NYC’s first floating tennis court. Cruising along the Hudson River, the SS evian provided guests with 'courtside' seats to watch the Men’s Final while enjoying the water that fuels players and fans on and off the court, creating a one-of-a-kind, premium viewing experience.
 
Former US Open champion and evian hydration ambassador, Maria Sharapova, hosted the experience, offering insights into the match, underscoring the essential role hydration plays in winning on one of the world's most renowned tennis courts. Adding to the excitement, evian gave one lucky guest the opportunity to volley with Maria on the floating tennis court, along with two tickets to the 2024 US Open. Tickets for the event sold out within minutes.
 
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