Scotch-Brite

Throughout the COVID-19 pandemic, there has been a seismic shift in consumers’ shopping priorities, with cleaning supplies taking on a whole new level of functional and emotional importance. A leader in powerful cleaning tools, Scotch-BriteTM Brand had become synonymous with sponges and scouring pads, but not as recognized for its broad portfolio of products designed for cleaning and disinfecting the entire home. Using the insight that 51% of consumer had hard-to-find cleaning supplies on their holiday wish lists, HUNTER launched the one-of-a-kind Scotch-BriteTM Brand Holiday Gift Guide. Featuring cleaning-inspired gifts from bedazzled toilet scrubbers to “dreaming of disinfectant” pajamas sets, the gift guide items sold out in hours and helped change the perception of the Scotch-BriteTM Brand as ‘beyond the kitchen sink.’