Beautyrest

To help Beautyrest shift the way media and consumers talk about the brand – from a mattress brand to a sleep brand – and demonstrate how a good night’s sleep helps you to #BeMoreAwake during the day, HUNTER partnered the brand with world-renowned composer Max Richter.

We brought his eight-hour long SLEEP concerto to North America and took consumers and media on an overnight musical journey where Beautyrest mattresses replaced traditional concert seating, highlighting the active state of sleep and the restorative forces at work that help us achieve our waking success. After making its North American debut at SXSW in Austin, we took the one-of-a-kind experience to New York City for two sold-out shows.