Tabasco

In the wake of COVID-19, the family meal took on a whole new level of meaning. Half the nation started eating together more often, while shuttered restaurants were suddenly helping to feed their family of out-of-work employees. TABASCO® Brand found itself in a unique position to meet the needs of both audiences. HUNTER partnered with leading food publication EATER to launch a digital content series that offered up family-meal recipes from famous chefs like Isaac Toups and Nina Compton. These fabulous foodies generated heaps of earned coverage, while an influencer program spread the word and served up a smorgasbord of easy-to-make recipes that helped bring families even closer together.