Amazon

To help consumers make the most of their newly unwrapped Amazon Devices after the holiday gifting season, HUNTER executed an ‘Unboxing’ campaign. Featuring prominent influencers in the lifestyle and tech verticals, we created content for owned and paid channels which spotlighted tips and tricks of what Alexa can do. Highlights included content from stars of Bravo’s Million Dollar Listing, Ryan Serhant and Emilia Bechrakis, who posted about how they use Echo Show and Fire TV Stick 4K with Alexa Voice Remote at home and also took over Amazon’s Instagram Story. Aiming for reach and a timely endorsement from a trusted lifestyle site, HUNTER collaborated with Refinery29 to create custom social content with the help of editorial talent within their network. To maximize exposure to all audiences, PR collaborated with prominent tech influencer iJustine to host an Instagram Live Q&A for 1.6MM followers.