Zaxby's

When Zaxby’s introduced its first-ever seafood menu item — Southern Fried Shrimp with Zaxtail Sauce — HUNTER saw an opportunity to turn a limited-time offer into a cultural moment. We leaned into Zaxby’s playful, saucy personality to create “Shrimpfluencer Trips,” an over-the-top influencer experience inspired by viral brand getaways.
 
At the center of the activation was a quick-turn partnership with TikTok creator and former Chick-fil-A employee Miriam Webb (@mirithesiren), who had recently gone viral after sharing behind-the-scenes content her employer asked her to stop posting. Zaxby’s seized the moment, inviting Miri to host the Shrimpfluencer experience with her infectious energy and humor, perfectly capturing the brand’s tone.