Johnnie Walker
Running with the Angels
Johnnie Walker, the world’s number one Scotch Whisky brand and global icon with a more than 200-year history, has always stood for progress with its iconic ‘Striding Man’ logo and ‘Keep Walking’ mantra. To channel the brand’s optimistic message into a movement of collective progress, HUNTER helped create the Johnnie Walker ‘First Strides’ initiative, which celebrates and enables people and organizations taking bold steps to move culture forward for all. We saw an opportunity to introduce this initiative by toasting the momentous strides taken by Angel City Football Club – the first majority women-founded, owned and operated pro-soccer team. As the founding and exclusive spirits partner of ACFC, Johnnie Walker tapped artiest Brittany Howard and Tia P. to create a HBCU-inspired viral anthem for ACFC; the first-ever original anthem for a U.S. Women’s professional sports team.
