Abbott

Abbott sought to gain awareness that the BinaxNOW Covid-19 Self Test – an affordable antigen test that provides results from the comfort and convenience of home in 15 minutes – can help consumers return to in-person activities and get back to the people and things they love. To encourage people to regularly self-test, HUNTER curated a communications strategy that helped consumers see the various use cases, from returning to school to throwing a wedding. A diverse group of micro- and mid-tier brand-right influencers within the lifestyle, parenting, health/wellness and travel spaces created thoughtful, authentic Instagram content that highlighted how testing in conjunction with other safety measures can help consumers continue to navigate the evolving COVID-19 landscape.