Waterpik

When you establish a routine and stick with it, the Waterpik can help get your oral care back on track. To drive this point home, HUNTER enlisted several minty-mouthed influencers to showcase the many benefits of regular water flossing. One of those influencers happened to be Dr. Winters, a dental professional and social-media star who calls himself The Bentist. To leverage his appeal as both a healthcare professional and influencer, HUNTER tasked The Bentist with crafting a range of content on Instagram and TikTok, including a helpful “braces life hack” and several primers on how to effectively use the product. The content received more than 1.3M views within 48 hours of posting. By challenging his followers to try the Waterpik for 14 days, this sparkling series of posts, stories and videos drove thousands of his followers to the brand website.