BAND-AID® Brand

In 2020, BAND-AID® Brand launched OURTONE™ Adhesive Bandages, a line of bandages created in shades of brown to embrace the beauty of diverse skin tones. The brand tapped HUNTER to help drive positive awareness for the product launch and reinforce Band-Aid brand equity and credibility with the Black community. To connect the brand’s foundation in care and make an impact among future healthcare professionals, HUNTER facilitated a partnership with BAND-AID Brand and the National Black Nurses Association and Foundation of the National Student Nurses’ Association, providing student nurses with financial support. We broke the news of the OURTONE™ product line with an exclusive in Essence to kick off robust media relations and partnered with Black and Brown influencers to share the news and reach consumers in their social feeds.