Baileys

Like a decadent cocktail, it is hard to resist the urge to indulge in a fabulous shoe. To help Baileys Original Irish Cream break through at Holiday and stand for permissible indulgence, the Baileys Treat Bar popped up at Saks Fifth Avenue’s iconic shoe floor at its flagship New York City location during the store’s busiest three weekends in December. Over the course of three weeks, 5,000 delicious cocktails were sampled. The partnership was amplified via national and local press outreach as well through social content from lifestyle influencer Lo Bosworth. Without a doubt, irresistible beverages are the perfect companion to irresistible shoes.