ZYRTEC®

When experiencing allergies, every day can feel like a Monday. And with the first day of spring falling on a Monday, ZYRTEC® set out to help allergy sufferers beat that Monday feeling all season long. The brand hit the road with a multi-city ‘Beat the Mondays’ tour. Through a series of experiential events, HUNTER helped allergy sufferers embrace outdoor fun and fueled education for ZYRTEC® – empowering allergy sufferers to feel like the best version of themselves. Additionally, actress, singer and allergy sufferer Halle Bailey joined us on the road to chat with media about how ZYRTEC® helped her on her own allergy journey. And to help consumers feel and look their best, the brand launched a LTO merch drop in collaboration with influencer Remi Cruz.