Revlon

With a 90-year legacy as a leader in beauty, Revlon engaged HUNTER to regain relevance for its ColorStay longwear collection. To put the iconic long-lasting formulas to the test, we invited 22 diverse beauty and lifestyle influencers and editors to Miami to see for themselves how ColorStay keeps your looks on lock, whether you’re spending a day in the sun, or dancing the night away. These beauty gurus were treated to morning glam sessions with celebrity makeup artists, and soaked in the vacation vibes with 3 days of experiences, including salsa-dance lessons, beachside lunches, and even late-night ice skating – all to demonstrate the lasting nature of ColorStay. We extended the campaign by partnering with TripAdvisor to give one lucky winner their own trip to #GetColorStayed in Miami, complete with their very own makeup artist. We also engaged influencer partners to showcase the product range and ease of application, and conducted media interviews with Revlon Global Brand Ambassador Megan Thee Stallion, who spoke to her favorite ColorStay products and how they stand up, whether she’s out and about or under the stage lights.

Photo cred to Jordan Braun.