Scotch-Brite

Scotch-Brite Lint Rollers are the perfect solution for millennial pet parents who love their shaggy friends but don’t love everything they leave behind. HUNTER was tasked with letting owners know that Scotch-Brite has the answer to the daily challenge of combating loose pet hair.

Tapping into the emotional benefits of cuddling with pets, we installed oversized green couches in Central Park and encouraged consumers to embrace those hairy moments with their pets that, thanks to Scotch-Brite Lint Rollers, are #WorthTheMess. Insta-famous “petfluencers” attended and promoted the day and the #WorthTheMess mission.