BIC® Flex5 Hybrid

Relieving men of their hairy situations, BIC® wanted the new Flex5 Hybrid to become a staple of personal care routines. HUNTER groomed the razor for a successful product launch by forging a partnership with Warner Music Nashville to create the Sip N’ Shave, an immersive barbershop and lounge at CMA Fest. The buzz continued on social channels as country music artists shared their experience at the Sip N’ Shave with their followers – the brand’s key demographic of millennial men.