The Vitamin Shoppe

Aiming to be a leading resource for the keto lifestyle, The Vitamin Shoppe tapped HUNTER’s media expertise in nutrition and wellness to promote the brand’s inaugural #NationalKetoDay. HUNTER leveraged the retailer’s credentialed experts and products to drive coverage to broadcast and digital outlets. As part of this initiative, The Vitamin Shoppe made a contribution to Blessings in a Backpack, an organization dedicated to providing healthy meals to children who might otherwise go hungry.