Batiste

Looking to insert Batiste Dry Shampoo into the lifestyle and playgrounds of its female consumer, HUNTER capitalized on the timely moment of “festival season” to drive media coverage and influencer engagement. Knowing that festival goers are often in need of a hair refresh, the Batiste brand set up Braid Bars around the hottest music movement in the desert, Coachella, and created Instagram-able hair moments to reach celebrities, style makers, and beauty enthusiasts.