Chicken of the Sea
It’s the One for Me
HUNTER and Chicken of the Sea answered the age-old question: Is it Tuna or Chicken? The brand partnered with pop icon Jessica Simpson to revisit her famous reality TV moment in the new “It’s the One for Me” campaign, centered around how the brand’s new tuna and salmon packets make it easy to throw together a fantastic meal or snack in minutes. To help the partnership make a splash at launch, HUNTER broke the news with a PEOPLE exclusive and strategically capitalized on the moment with Jessica to launch the official @ChickenoftheSea TikTok channel. The outpouring of community engagement was off the charts, prompting celebs like Kim Kardashian and Lance Bass to get in on the fun alongside new brand fans. The creative was a viral success with over 30 million views across platforms and one billion earned media impressions.
