International Delight

International Delight is known for its endless flavors and creative pop culture collaborations. Building upon the brand’s “Room to Party” campaign, International Delight kicked off the year with its most exciting LTO to date: FRIENDS Manhattan Hazelnut Mocha. It’s been two decades since FRIENDS aired and its fanbase is no less obsessed, continually reading insider trivia and rewatching it on a loop. Inspired by an actual Central Perk menu item, we tapped into nostalgia and spotlighted International Delight’s flavor innovation to drive excitement and generate consumer-focused earned media and social coverage. With a launch as iconic as the show, media ranging from lifestyle to food & beverage to entertainment quickly latched onto the news. Shortly following, we sparked additional interest by creating a literal “room to party,” organizing a one-of-a-kind media and influencer trivia event at The FRIENDS Experience hosted by Maggie Wheeler, better known as Janice (Oh! My! God!), where our attendees could sample the creamer, capture social content and engage with our event host.