King’s Hawaiian

For the back-to-school season, HUNTER was tasked with helping King’s Hawaiian stand out in a crowded market and show parents how they can make school lunches more exciting with King's Hawaiian bread. Through partnerships with celebrity mom Jessie James Decker, beloved YouTube families and relatable Instagram foodie/parenting influencers, we stormed the internet with dynamic and engaging content inspiring parents to take their kids’ lunch up a notch with irresistibly delicious King’s Hawaiian bread. But knowing that for some kids, lunch at school may be the only healthy meal of the day, HUNTER helped amplify King’s Hawaiian's partnership with No Kid Hungry to donate meals for kids in need. Our influencer content encouraged followers to post using #KHShareOurBread to trigger additional donations from King's Hawaiian to power No Kid Hungry's important work.