Little Santi Designs

More than 1 in 5 pregnancies end in miscarriage — yet it remains one of society’s most unspoken griefs. Small business owner Jess Roberts, who experienced her own loss, came to HUNTER with a mission: to spark honest conversation around the last taboo. Jess founded Little Santi Designs, a ring collection symbolizing a baby’s “forever size” — represented by the fruit or vegetable used to track their growth during pregnancy. Each piece is a quiet tribute to love and loss.
 
To help Jess bring this deeply personal message to the world, we launched #MyLittle..., a movement that gave people space to share their miscarriage stories using the size their baby grew to be, like #MyLittleBlueberry. Visitors to the Little Santi website could find their symbolic size, share their story, and purchase a ring, with some proceeds supporting Tommy’s, the UK’s leading baby loss research charity. By putting emotion, empathy, and remembrance at the center, HUNTER helped Little Santi Designs turn heartbreak into healing.