Vera Bradley

Handbag, luggage, and lifestyle brand Vera Bradley boasts a legacy of over 40 years as a fashion icon, and is universally known for its quilted, paisley patterns. The brand enlisted HUNTER to lead the strategic rollout of its refreshed identity, transforming from “homey comfort” to modern, fresh and sophisticated. To unveil Vera Bradley’s new direction and elevated brand aesthetic - including a redesigned logo, updated product assortment, refreshed store designs, and an enhanced web experience - HUNTER partnered Vera Bradley with actress, brand enthusiast, and fashion icon Zooey Deschanel. In addition to featuring Zooey in earned media, we elevated the profiles of Vera Bradley’s leadership on LinkedIn and in the press, authentically communicating the brand’s mission behind the relaunch, and spotlighting the new, female-led executive team.