Vera Bradley

With the launch of their consciously-crafted Recycled Cotton collection – which included new utility silhouettes and bright, solid colors - Vera Bradley saw an opportunity to reach a Gen Z audience – not the typical core customer for its iconic cotton fabric. HUNTER teamed the brand with Netflix star of To all the Boys franchise and fashionista Lana Condor, marking her first-ever fashion collaboration. In the 360-campaign, Lana served as the face of the collection and brand spokesperson, and helped design a custom bag – the Lana Utility Backpack. Lana’s organic love of the brand, passion for sustainability, bubbly personality and colorful sense of style made her the perfect match in this purposeful partnership.